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Patricia Vaccarino, owner of Xanthus Communications, a PR firm in Seattle, WA uses strategic planning to promote books for authors, press kits, award winning film scripts, article as well as speeches, Web content and marketing materials. She will share her marketing wisdom as a guide to anyone who needs to promote themselves and their work. As Vice President of Communications for PublishingOnline, she is the author of: PR for People, and Steps, to be launched later this year.