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The Nation / By Leslie Savan
The Fox message appears to have been ringing less true to the general public just as the Tea Party has begun to fail at the ballot box.
Could it be that the nation’s infatuation with Fox News is slowly, slowly coming to an end? Looking at long-term cable ratings, you might surmise that on its way to the Tea Party, Fox has indeed jumped a shark or two.
Nothing is simple when it comes to stats or cable news, but consider: Bill O’Reilly, Sean Hannity, and Greta Van Susteren have each hit their lowest point in a year or more with the key 25- to 54-year-old demo, according to the latest Nielsens. This 12- to 16-month measurement is more detailed than a “year to year” comparison, which can make a show look strong or weak depending on what particular month you start from. But as a CNN press release happily notes: “May represents The O’Reilly Factor’s worst performance since January 2009, Hannity’s lowest delivery to date since taking over the time period in January2009, and [Van Susteren’s] On the Record’s lowest since May 2009. Fox Report with Shep Smith had its lowest demo delivery since December 2008.”