Brett McKay along with his wife Kate McKay, are behind the popular website, artofmanliness.com, with over 3 million monthly visitors. The Art of Manliness was designed to fill a niche in the men’s media market–focused on reviving the lost art of manliness. In 2009, the McKay’s published their first book The Art of Manliness: Classic Skills and Manners for the Modern Man and their latest book is The Art of Manliness Manvotionals: Timeless Wisdom and Advice on Living the 7 Manly Virtues.